With more than 20 years of experience as a trusted adviser helping enterprise companies through digital transformation journeys, Cristian is bringing his knowledge to support customers to become Customer Centric Companies. With Salesforce for the last 2 years, Cristian is managing enterprise customers from all industries across South East Europe.

I am responsible for driving growth in the CEE region and helping businesses become more data-driven and more successful with the help of visual analytics. Having worked in industries such as Fintech and AR/VR, where I was exposed to the power of data and how analytics can drive change and deliver business value, the transition to a data company was a natural next step for me. Since joining Tableau and working together with global financial customers on implementing insight-driven solutions, I have witnessed first-hand how a data-driven approach has completely changed the way they operate their business. I am here today to share some of these examples with you and tell you a bit more about what we do as a company.